How to Network with Influential People Using Twitter | Mt Kisco Homes

Do you want to use Twitter to promote your business?
Are you looking for ways to build relationships that matter on Twitter?
In this article, you’ll discover how to build a strong Twitter community with influencers, which will benefit your business.

Building Connections With Twitter

Using Twitter to help your company grow isn’t about the number of followers you have.
It’s about building a community of followers who are passionate about your industry and who eventually become passionate about your brand.
The quickest and easiest way to develop a relevant Twitter community that grows your company is to find connectors and build relationships with them.
Connectors are called many things: thought leaders, industry experts, etc. They are the people who already have a thriving community and your customer’s ear.

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You can benefit from forming relationships with connectors on Twitter. Image source: iStockPhoto.

By building relationships with influencers, you increase the chances of gaining your customer’s ear and building your own strong community.

#1: Find the Influencers in Your Current Network

The best place to find connectors is in your current community; find influencers who are already following you.
By using Followerwonk, you can see your current Twitter followers ranked by a Followerwonk statistic known as social authority.
Followerwonk’s social authority is based on the retweet rate of users’ last few hundred tweets, the recentness of those tweets and a retweet-based model trained on user profile data. This number is by no means perfect, but retweets are so strongly correlated with a healthy community that they’re a great way to identify relationships that you should pursue.
Even if the person has a great social authority rank, they’re not worth reaching out to unless they’re involved in your industry. It’s not just about having a community—it’s about building the right community.

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Find influencers in your network by selecting the higher numbers in the right column.

#2: Know Your Competitors’ Connections

One of the great things about Twitter is transparency. From @google to @smexaminer, you can see everything everyone is saying. This makes competitive research super-accessible.
Your competitors have networks that likely include influencers who are directly related to your industry. To find these people, follow the same process you followed above, but use each competitor’s Twitter handle instead of your own.
Another tool that can help you find your competitors’ useful friends is Open Site Explorer.
Type in your competitor’s URL and go to the Just-Discovered tab to see the recent inbound links your competitors have gotten.



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