25 Excellent Content Marketing Tools for Your Brand | Chappaqua NY Realtor

Creating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.

The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. It illustrates which brands use the 25 tools they reviewed, what’s great about each one, and who theywork best for. You’re sure to find something that will help you jumpstart your content marketing programs.

Content Curation Tools

These tools help you discover and gather content around the Web that is related to a particular topic, then display it in a meaningful and easily digestible format.

1. List.ly (free/paid)

Good for any brand or business with a blog, List.ly creates lists that can be shared easily, edited quickly, and embedded anywhere. It’s simple to curate, crowdsource, and engage readers. The available WordPress plugin makes it easy to share your lists on your blog.

2. Storify (paid)

A favorite of many brands and media companies, Storify enables you to build multimedia timelines and tell stories using a combination of digital content. Stories can be public or private, and can be created by collecting content from 20 different social channels and websites.

3. Curata (paid)

If you’re looking to increase visibility and generate leads, Curata’s content curation software will help you find, curate, share, and analyze content on numerous issues and topics.

4. Magnify.net (paid)

Publishers and brands interested in video curation will find Magnify.net’s fully-customizable cloud-based app ideal for digital publishing. It’s easy to curate, upload, and aggregate content related to your content marketing strategy.

5. Echo (paid)

Echo is a real-time comment and reaction-managing platform for companies and brands with vast amounts of content.

Content Creation Tools

Visualize digital content — without the need for designers — with these tools.

1. KnowledgeVision (paid)

Useful for all companies — from startups to enterprises — KnowledgeVision helps you create video and audio presentations and make them available via Web browsers and mobile devices. It’s a great tool for webinars, ebooks, and product demos.

2. Lingospot (paid)

Lingospot serves program-related content on TV viewers’ tablets and smartphones, anticipating what viewers of a particular show may be interested in.

3. Visual.ly (free/paid)

Great for all brands and media outlets, Visual.ly enables you to create or outsource the creation of infographics and data visualizations with a range of templates.

4. Prezi (paid)

Prezi is a robust tool for everyone. It’s cloud-based software helps users create dynamic visualizations and presentations. You can import your PowerPoint presentations and take them to the next level with this useful app.

5. Issuu (paid)

If you create digital publications, Issuu is for you. The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience.


Read more: http://www.pamorama.net/2014/03/23/25-excellent-content-marketing-tools-for-your-brand/#ixzz2wtT2wjR6