Have you ignored Pinterest because you think your brand isn’t a fit?
Every brand has a story to tell and visual content can help you tell it.
Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start.
In this article you’ll see how six brands got creative with Pinterest and captured new followers and interest.
Why Pinterest?
Visual marketing is the current trend, so it’s no wonder brands see huge potential in Pinterest. It’s an ultra-hot social media site where photos are center stage and sharing is second nature to the audience.
Pinterest has over 70 million users and 25 billion pins.
Pinterest launched in March 2010 and has over 70 million users; 500,000 of those are business accounts. Pinterest’s audience is engaged and active.
While some brands have been quick to adopt Pinterest as a marketing tool to drive targeted engagement, there are a number of companies that can do more to harness the power of Pinterest and visual storytelling.
Below are six innovative ways brands are using Pinterest. If you’re not making the most of Pinterest, get ready to be inspired!
#1: Bring Pinterest to You
Pinterest is so integral to Nordstrom‘s overall marketing strategy that they’re using it as an in-store promotional tool. The store highlights its most popular pins by ‘pinning’ them in the stores.Nordstrom has around 4.5 million followers on Pinterest. It’s a safe bet many of them are shopping in-store. When those followers see the popular pinned items in the store it can translate into big sales.
http://www.socialmediaexaminer.com/how-to-promote-with-pinterest/
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